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Julie Aigner-Clark, founder of the uber-popular Baby Einstein videos, named her daughters Aspen and Sierra. Yup. That's right: Aspen and Sierra.

Wouldn't you just love to have overheard the conversation in which she and her husband settled on those names?

"I want a name that says 'New Money,'" Julie Aigner-Clark might have said, lying in bed in their Dynasty-inspired bedroom, stroking her round pregnant belly.

"How about Platinum?" her husband throws out.

"It's pretty, but, you know, it might end up being the next Tiffany. How about Gucci? Gucci Aigner-Clark. Ooo, or maybe Paris? I heard those hotel people, the watchamacallits, the Hiltons, named their daughter Paris."

"Not bad, not bad. I like the location idea. Wait! I've got it! Aspen. Nothing says New Money like Aspen."

"Oh, that's perfect," she says. "Aspen Aigner-Clark. And if Aspen ever has a sister, we'll name her either Napa or Sierra."

Posted 07 October 2004 at 11:13 AM